Sales Tip: Making Podcasting Easy To Understand
Posted by aokimi on June 20, 2008
Today, I had lunch with my friend, Leesa Barnes. She is one of the world’s foremost authorities on Podcasting (using audio clips to share your opinions or expertise over the web.) She literally wrote the book on Podcasting.
While chatting with her, I was reminded of the old “K.I.S.S. principle (Keep It Simple Salesperson)” That was the copyrighted title of a sales training book by Fred Herman and published by the Nightingale-Conant Corporation. (I want to thank Mike Levand for pointing this book out to me.)
Too often, salespeople try to dazzle their clients with technical knowledge and industry buzzwords. I’ve been guilty of that. But, it confuses the client and leads to a dead end.
Similarly, when it comes to Podcasting, many consultants try to dazzle their client with buzzwords. But, Leesa’s approach makes Podcasting simple. While some consultants try to dazzle you with their so-called knowledge, a true expert demystifies the process and makes it easy to get started.
That’s a great lesson for all of us. As salespeople, our job is help our clients. We need to present clear, simple solutions that are easy to implement. Our clients don’t pay us for “what we know”, they pay us to use “what we know” to fix their problem.
Bonus info: If you want to learn to use your voice to attract more clients over the web, Leesa is hosting a Podcasting breakfast seminar series in four major cities this summer. For more details, you can go to http://www.leesabarneslive.com
© 2008 Reflective Keynotes Inc., Toronto, Canada
This entry was posted on June 20, 2008 at 10:18 pm and is filed under Sales Articles. Tagged: Leesa Barnes, Podcasting, sales tip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
George Johnston said
Ockham’s Razor
Dulcita Love said
Hi Mike,
I agree. I really appreciate it when someone can make something simple to grasp.
I’m working with people learning Social Media and Internet Marketing. When it comes to the Internet, simple = more willingness to learn more and do more. Too techie = overwhelm and put it on the back burner for most people.
I’m noticing a wave of people in their 60’s entering the Internet and Social Media Scene. Age is not the issue. Any age will appreciate someone who can help them do what they need on the Internet simply and without hurdles.
Thanks for the reminder that simple is good.
Dulcita Love
Mike Levand said
You should tell the truth about your moniker……….”Keep It Simple, Salesperson”………….those words are copyrighted by Fred Herman and are attributred to him with his release under the Nightingale-Conant Corporation of his masterful motivational sales techniques entitled: Keep It Simple Salesperson, K.I.S.S…………..you should acknowledge the copyright holder instead of trying to make yourself look like a genius………..you stole his idea, even copying down to the comma and periods after the word KISS.
You ought to be ashamed of yourself!
aokimi said
Hi Mike,
Thanks for contacting about me about my blog entry titled, “The K.I.S.S. principle.
You know, you are right! Prior to your email, I had never heard of Fred Herman before. But, I looked up his work after reading your post. He had an amazing career as one of the pioneering sales trainers.
As a result of your comments, I’ve made some big changes to that blog entry. I’ve changed the title to “Make Podcasting Easy to Understand” and some of the body text to give Fred Herman credit.
You can read the updated post here:
http://reflectivekeynotes.wordpress.com/2008/06/20/make-podcasting-easy-to-understand/
Thanks for bringing that to my attention! I really do appreciate it, Mike. I’ve also given you credit in the body text for pointing that out to me.
If you have any other advice, or corrections, please let me know.
I AM an honest person. I really hadn’t heard of that book before. So, I appreciate your advice. Thank you!
Best wishes,
Mike